Subject line tips

Developing a good subject line for your e-mail blast is one of the most important factors. If you cannot entice a viewer to open the e-mail, you've lost them before you've begun.

Look at e-mail blasts that draw your attention and study why they do so. Is it a particular word or 'device' they've used?

Spend some time developing your subject line; it will be worth the effort. Some words we have seen that work:

Easy        

Last chance        

New        

How to        

Guaranteed        

Proven

Powerful        

Discount        

Save        

Quick

Numbers also work great:

15 Reasons to .....

9 Ways to Improve.....

4 Secrets to .....

6 Strategies You've ......