TABLE OF CONTENTS

Chapter 1 The Licensing Industry

What is licensing?
How the market operates
Terminology
Royalties
Property sectors
Art and design sector
Art & design licenses

Chapter 2 Marketplaces

Product categories
Greeting cards
Prints
Calendars
Collector plates
Miscellaneous markets
Book covers
Children’s books
Animation
Stamps
Stock photography and illustration
Record companies
Surface design

Chapter 3 Legal Aspects

Copyright
Form VA
Plagiarism and infringement
Issuing a license/invoice
Sample license/invoice
Delivery note
The art of the deal
Guarantees and advances
Royalty statement
Bad debts
Trademarks

Chapter 4 Business Practices

Identifying your artwork
Copyright control cards
Keeping clear records
Photographing your artwork

Chapter 5 Presentations

Market research
Presentation know-how
New modes of submission
Telephone contact
Trade shows

Chapter 6 Licensing Agents

What is a licensing agent?
The interview
Fee structures
What to do when accepted
Overseas markets

Chapter 7 Self-publishing Prints

Advantages and disadvantages
Limited editions
Giclées
Costs
Exhibiting at trade shows
Promotion

Chapter 8 Self-publishing Cards

Greeting card market
Costs
Card reps
The handmade card

Chapter 9 Self-publishing Calendars

Planning
Design
Printing
Marketing and distribution

Chapter 10 Contacts

Art licensing agents
Artist reps
Fine art publishers
Greeting card publishers
Calendar publishers
Stationery publishers
Book publishers
Children’s illustration agents
Character, artist brands, corporate brands
                 and entertainment licensing agents
Resources