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| Chapter 1 | Evaluating your Artwork |
| Creating art you love Creating art that sells Self-evaluating your art Your inventory Gallery and dealer evaluation Launching an artist’s career Pricing |
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| Chapter 2 | Preparing an Exhibit |
| Creating presentation materials Photographing your art Potential venues Investigating the space Indoor venues Outdoor venues Working the streets Traits of a successful outdoor artist Show resources |
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| Chapter 3 | Promotion on a Limited Budget |
| Making a penny scream Cost-effective promotional materials Dealing effectively with the press Cross-promotion On a shoestring Competitions |
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| Chapter 4 | Taking Care of Business |
| Record-keeping Sample sales chart Insurance coverage Merchant status Sales tax |
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| Chapter 5 | Alternative Venues |
| Pros of alternative venues Cons of alternative venues Rental galleries |
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| Chapter 6 | Themed Events |
| The “Art Tea” Event names |
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| Chapter 7 | Successful Events |
| To do’s Whom to invite Guest books Mailing lists Working with a rep Ethical practice |
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| Chapter 8 | Hosting a Reception |
| Goals for the big day A successful reception A successful artist One gallery reception Approaching a rep |
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| Chapter 9 | Selling the Art |
| Asking questions The money objection Rotating an art collection Caring for artwork Develop your own sales style The “Red Dot Syndrome” “ The Sacred Sales Spot” |
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| Chapter 10 | Following Up with Contacts |
| After an event Interest list Frequency of exhibitions Frequent art buyers |
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| Chapter 11 | Sales Strategies for Mature Artists |
| Getting noticed | |
| Chapter 12 | Marketing Attitudes |
| “Adopting” art Shooting yourself in the foot You are your own best rep |