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ART BUSINESS BOOKS
| Art
Marketing 101, A Handbook for Fine Artists, 3rd Edition by Constance Smith Fine
artists can now learn all the marketing and
business skills they need for survival in the
professional world. Learn what art schools
don't teach: business savvy. No other book
offers artists such concise step-by-step marketing
strategies. Art Marketing 101 helps
you take care of business, with tips on everything
from making winning portfolios to cultivating
clients and selling at shows. Learn about the
publishing, greeting card and licensing industries,
something no other art marketing book explains. $19.95 288 pages BUY NOW |
Innovative Ways to Boost Your Art Career
by Constance Smith
Being
educated in all aspects of marketing is a necessity for any business
these days.
In our newest
2011 book, artists are introduced to innovative marketing venues.
They
will learn:
Reasons
why galleries reject artists Ways to prosper
during a down economy
Expanding your clientele How
to locate
corporate
art
consultants
Patron programs The
science
of
buying
a Art
in
the healthcare
sector
Developing an art workshop Working
with nonprofits
Speaking at a conference Publicly-funded
art programs
Rewards of selling from your studio The portrait market
Names
and websites of over 100 corporate art consultants are listed. Prominent
art world professionals have provided articles, giving direct
insight into how they operate. If you are a professional, exhibiting
artist, you can’t pass up this book.
Excerpt
$19.95 192
pages 2011 BUY
NOW
by Robert Regis Dvorák
For most artists,
selling art is a skill that needs to be learned. If you study the
easy-to-approach techniques provided in this book, you will find
that Mr. Dvorak's approach to selling art is simple to learn. In
the 14 chapters you will learn about: closing secrets, how to use
emotions when sellng, listening techniques, how to get referrals,
prospecting for clients, 14 power words, telephone techniques, finding
and keeping clients, overcoming objections, developing rapport with
a client, goal setting and more.
View the Table of Contents
Read Excerpt
$19.95 192 pages 2009 edition BUY
NOW
Licensing Art 101, Publishing
and Licensing Your Artwork for Profit
3rd Edition Updated
by Michael
Woodward
Published March 2010.
Over 200 new listings of publishers, agents, calendar publishers and
more. Learn how to increase your income by licensing
your art. Reaching this industry takes special knowledge. That's
exactly what you'll receive in this book: assistance from an
expert. The first part of the book has information about conducting
business with the publishing and licensing industry; the second
part lists contacts in the industry with names, addresses, telephone
numbers, web sites and what type of art the company is looking
for. View the Table
of Contents. Read some testimonials.
$19.95 192 pages BUY
NOW
Internet 101
for the Fine Artist, Second Edition
with a special guide to Selling Art on eBay
by Constance
Smith with Susan
F Greaves
Only
50 copies left!
From beginner to more advanced, this book
fills in the gaps about using the World Wide Web, starting your own website,
using e-mail and more. Topics covered include: Internet lingo; Doing
business via email; E-mail communication shortcuts; Creative tricks for
research on the web; Acquiring a URL; Designing your website; Meta tags;
Promotional techniques to attract clients to your site; Pay-per-click
advertising; Guerrilla marketing tactics; All about search engines; Tracking
visitors to your site; Reference sources, including hundreds of sites
to browse; and much, much more. Start selling your art online today with
this invaluable book!
View the Table
of Contents
$7.99 128 pages 2007 edition BUY
NOW
Art Office, 80+
Business Forms, Charts, Sample Letters, Legal Documents &
Business Plans for Fine Artists, Second
Edition
by Constance
Smith and Sue Viders
Forms
include: Twelve-month planning calendar; Sales agreement; Model release;
Rental-lease agreement; Form
VA; Slide reference sheet; Competition record; Target market chart;
Marketing plan; Customer-client record; Phone-zone sheet; Monthly project
status; Twelve-month show planner; Checklist for a juried show; Press
release; Print planning calendar; Bill of sale; Pricing worksheet; Artist-gallery
consignment agreement; and lots more.......all ready for photocopying!
Click here to see Table
of Contents
$14.95 112 pages BUY
NOW
Power
Up with PR
by Jackie Abramian
Demystify
the world of public relations. Learn how to capture the attention of
editors.
Read stories about other artists’ media success.
In this book you’ll find charts to help keep track of media contacts,
examples of press releases that will help you write your own, information on
how to compile a target media list, as well as 300+ national media contacts.
Learn about:
Creating win-win PR tools Positioning
your expertise
Writing a successful press release Web
sites and PR
Creating a media list Using
cross-marketing strategies
Pitching an article E-mail
media campaigns
Hooking the media Discovering
hidden opportunities
Table
of Contents
Excerpt
$14.95 112 pages BUY NOW