Being educated in all aspects of marketing is a necessity for any business these days.
In our newest 2011 book, artists are introduced to innovative marketing venues.
They will learn:
Reasons why galleries reject artists    Ways to prosper during a down economy
Expanding your clientele                       How to locate corporate art consultants
Patron programs                                     The science of buying a Art in the healthcare sector
Developing an art workshop                Working with nonprofits
Speaking at a conference                      Publicly-funded art programs
Rewards of selling from your studio   The portrait market
Names and websites of over 100 corporate art consultants are listed. Prominent art world professionals have provided articles, giving direct insight into how they operate. If you are a professional, exhibiting artist, you can’t pass up this book.

Excerpt

$19.95       192 pages   2011      BUY NOW

For most artists, selling art is a skill that needs to be learned. If you study the easy-to-approach techniques provided in this book, you will find that Mr. Dvorak's approach to selling art is simple to learn. In the 14 chapters you will learn about: closing secrets, how to use emotions when sellng, listening techniques, how to get referrals, prospecting for clients, 14 power words, telephone techniques, finding and keeping clients, overcoming objections, developing rapport with a client, goal setting and more. 
View the Table of Contents
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$19.95     192 pages  2009 edition  BUY NOW

Licensing Art 101, Publishing and Licensing Your Artwork for Profit
3rd Edition Updated
by Michael Woodward

Published March 2010.
Over 200 new listings of publishers, agents, calendar publishers and more. Learn how to increase your income by licensing your art. Reaching this industry takes special knowledge. That's exactly what you'll receive in this book: assistance from an expert. The first part of the book has information about conducting business with the publishing and licensing industry; the second part lists contacts in the industry with names, addresses, telephone numbers, web sites and what type of art the company is looking for. View the Table of Contents. Read some testimonials.

$19.95     192 pages    BUY NOW 

Power Up with PR
by Jackie Abramian

Demystify the world of public relations. Learn how to capture the attention of editors.
Read stories about other artists’ media success.
In this book you’ll find charts to help keep track of media contacts, examples of press releases that will help you write your own, information on how to compile a target media list, as well as 300+ national media contacts. Learn about:
Creating win-win PR tools                         Positioning your expertise
Writing a successful press release          Web sites and PR
Creating a media list                                   Using cross-marketing strategies
Pitching an article                                       E-mail media campaigns
Hooking the media                                     Discovering hidden opportunities
Table of Contents
Excerpt

$14.95       112 pages      BUY NOW

Art Office, 80+ Business Forms, Charts, Sample Letters, Legal Documents &
Business Plans for Fine Artists, Second Edition
by Constance Smith and Sue Viders