Sign up for our
free e-mail newsletter



Get all 6 books (through December 30, 2007) for $99.00 (save $12 + $4 shipping)

 

Art Marketing 101 A Handbook for Fine Artists, 3rd Edition
by
Constance Smith

Fine artists can now learn all the marketing and business skills they need for survival in the professional world. Learn what art schools don't teach: business savvy. No other book offers artists such concise step-by-step marketing strategies. Art Marketing 101 helps you take care of business, with tips on everything from making winning portfolios to cultivating clients and selling at shows. Learn about the publishing, greeting card and licensing industries, something no other art marketing book explains.
View the Table of Contents

Excerpt

Testimonials

$19.95    288 pages  2007 edition     BUY NOW 

 

 

A Gallery without Walls, Selling Art in Alternative Venues
by Margaret Danielak

This book is a guide which will lead you to a greater understanding of how to select and then reserve the best space to exhibit your work. It will give you recommendations about how to evaluate your artwork and prepare it for sale, with additional ideas about how to create compelling promotional materials. It will also teach you how to promote your artwork on a limited budget.This book will give you step-by-step instructions on how to produce a low-cost, successful themed art event. It will guide you to even greater sales with follow-up strategies. View the Table of Contents

You’ll learn about:
The Sacred Sales Spot
Themed events
The Red Dot Syndrome

Pros of alternative venues
Finding alternative venues
Art Teas
Making a penny scream

$19.95    144 pages  2005 edition  BUY NOW

     
  Selling Art 101 - The Art of Creative Selling
by Robert Regis Dvorák

For most artists, selling art is a skill that needs to be learned. If you study the easy-to-approach techniques provided in this book, you will find that Mr. Dvorak's approach to selling art is simple to learn. In the 14 chapters you will learn about: closing secrets, how to use emotions when sellng, listening techniques, how to get referrals, prospecting for clients, 14 power words, telephone techniques, finding and keeping clients, overcoming objections, developing rapport with a client, goal setting and more. 
View the Table of Contents

Read Excerpt
$19.95     192 pages  2005 edition 
BUY NOW

 
     
 

Licensing Art 101, 3rd Edition
Publishing and Licensing Your Artwork for Profit

by Michael Woodward

Over 300 new listings of publishers, agents, calendar publishers and more. Learn how to increase your income by licensing your art. Reaching this industry takes special knowledge. That's exactly what you'll receive in this book: assistance from an expert. The first part of the book has information about conducting business with the publishing and licensing industry; the second part lists contacts in the industry with names, addresses, telephone numbers, web sites and what type of art the company is looking for. View the Table of Contents. Read some testimonials.


$19.95     192 pages  2007 edition   BUY NOW 

 
     
 

Internet 101 for the Fine Artist, Second Edition
with a special guide to Selling Art on eBay

by Constance Smith with Susan F Greaves  

From beginner to more advanced, this book fills in the gaps about using the World Wide Web, starting your own website, using e-mail and more. Topics covered include: Internet lingo; Doing business via email; E-mail communication shortcuts; Creative tricks for research on the web; Acquiring a URL; Designing your website; Meta tags; Promotional techniques to attract clients to your site; Pay-per-click advertising; Guerrilla marketing tactics; All about search engines; Tracking visitors to your site; Reference sources, including hundreds of sites to browse; and much, much more. Start selling your art online today with this invaluable book!
View the Table of Contents


$15.95   128 pages  2007 edition     BUY NOW 

     
 

Art Office Second Edition 

80+ Business Forms, Charts, Sample Letters, Legal Documents & Business Plans for Fine Artists
by Constance Smith and Sue Viders

Forms include: Twelve-month planning calendar; Sales agreement; Model release; Rental-lease agreement; Form VA; Slide reference sheet; Competition record; Target market chart; Marketing plan; Customer-client record; Phone-zone sheet; Monthly project status; Twelve-month show planner; Checklist for a juried show; Press release; Print planning calendar; Bill of sale; Pricing worksheet; Artist-gallery consignment agreement; and lots more.......all ready for photocopying!
Click here to see Table of Contents

$14.95    112 pages   2007 edition  BUY NOW